Suzanne and I were sitting in PizzaBar in Miami Beach, noshing out on a humongous slice of New York-style pizza, dividing our attention between the X-Games, our observations of the human condition, and the guys making pizza. Up. In. Our. Face. Oh, yes, there was beer, too. How could I forget that?
Suddenly, a very edgy commercial with parkour and sprinters, football (the round ball) players and gymnast/fitness-types splashes on the screen. I followed along with rapt attention, until I noticed something very wrong in the commercial.
What was so wrong? Take a close look at the aerodynamic helmet.If you still can't answer the question it might be because you're not a triathlete. If you are a triathlete with a USA Triathlon membership and you still can't answer the question, here's a hint: USAT Competition Rule 3.4 (i).
Maybe Charlie Crawford or Jimmy Riccitello has had a word or few with the fine folks at Yurbuds. They have a great product, one I like a lot. But this commercial might send out an unintentional message to participants in USAT and WTC races: "if you want to break through the barriers on race day it's okay to wear Yurbuds..."
Thanks. I'm off the soapbox now.
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