'Coach, I bought a pair of Asics running shoes the other day, & tried to run in them, but they hurt my feet,' was the next statement from Marie. She then told me the store from where the shoes were purchased. I then asked her a rhetorical question, 'so, you purchased a pair of running shoes without knowing what type of shoe is best for you, & they hurt your feet. Do you think they are the right shoe for you?' She answered that she didn't think they were.
This, especially with new runners, is where the prescriptive side of coaching begins: 'Okay, Marie. Your workout is over for the day. No running for you, of any type, until you go see the local running proprietor, have them do a gait analysis to see what kind of shoe you need, & get you into a pair of proper shoes...' I then told her, '...I've made the same mistakes in the past. I've purchased discount shoes from an on-line sporting goods seller, without knowing the shoe...I've trained for & raced a marathon in shoes I bought on sale, which didn't provide enough support, & injured me for three months. The right shoes are a pain to get, but the wrong shoes can injure you, & in the case of longer-distance races, will.'
When it comes to running shoes, you definitely get what you pay for. A good running store with knowledgeable staff can make certain you only pay once from your wallet. Good shoes are less expensive than cheap shoes when you look at physical therapist, physician or orthopedic specialist fees, time off from running, & come-back after an extended injury lay-off.