Hydration On Knowledge, Not Marketing

Last summer, when we were in Singapore's Tanjong Pagar district, we walked through a fruit market. Vendors were selling, among the durians (horrible!) and papaya (delicious!) green coconuts sliced at the top to fit drinking straws, which I assumed was for coconut milk.

Suzanne, in her goodie bag from the ING Miami Half-Marathon, found a small carton of coconut water. My initial assumption was the beverage sample was for a local concern; considering our proximity to the Caribbean I thought it might be a product sold in the local groceries or bodegas.

Fast forward three weeks to yesterday evening. I felt the compulsion to take my loving wife out for a bite to eat, partly because it was St. Valentine's Day, partly because I did not want to return home immediately after our language class. I've seen my d-a-w-g try to comprehend me babbling Japanese verb conjugates for a thirty-minute period. He looks like he understands every word, but does not know what to think.

Some dining establishments are more amenable to conversation than others - one of our faves, believe it or not, is a place called Beef O'Brady's. The nice thing about Beef's is they have enough television sets playing a variety of sporting events. Suzanne can watch basketball; I let my borderline A.D.D. run its course and try to watch everything else. Beef's also puts us with our interesting discussions, which can range from physiology to economics to familial gossip, depending on who's not drinking at the moment.

This time Suzanne saw an article in the Wall Street Journal magazine, which reminded her of the coconut water drink in her ING goodie bag. She said she liked the taste of the beverage and it seemed to not hinder her recovery after the half marathon. She's not one to tout or maintain devotion to a particular product. If she says something really positive about a product I'm likely to give it a second look.

As we read the WSJ article we learned the increasing demand for coconut water has led to a recent leap on the bandwagon by the usual band of soda sellers.

What's the best way to figure out whether something might possibly be snake oil?

- If a singer markets the product, or owns a share of a product supply chain, it's probably a good idea to give the item a wider berth.
- If the advertising tag line sounds like something you might read on a bumper sticker, walk away...there's nothing to see here.
- If the marketing campaign includes the terms "super-," "mega-," or "extreme," the odds are good there will probably a lawsuit in the not-too-distant future.

And in the case of one maker of coconut water drink, a suit has already been settled.

A proposed nationwide class action suit was filed the other week after an independent study revealed one coconut water product didn't contain the electrolyte levels indicated on the label. While there might be some sort of electrolyte balance or recovery benefit from drinking coconut water, there's no scientific proof at this time it's a more effective means of hydration (or cramp prevention - which has more to do with signals traveling through the nervous system to the muscles than other possible etiologies) than other less-pricey sports drinks.

So, while it might be a good hydration product for those persons who prefer to drink 20% of the calories (50 per 8 ounce serving) of the most common sports drink with the addition of dietary fiber, it's more difficult to tell whether the amount of electrolytes stated on the label (or in the shell, for that matter) merit the hyperbole.

Just because the big boys jump on the bandwagon it's not going to make the product any better. Only more popular.

In Essentials, Unity

'In essentials, unity. In nonessentials, liberty. In all things, charity.' - (att.) John Wesley & St. Augustine
The more you read any of the training books or magazines, regardless of the sport, the more likely you are to ask yourself, 'dude, are these guys (gals) all saying the same thing, or am I imagining it?' News flash: As a whole there's not a whole lot new underneath the sun...regardless of that 12 Weeks To Your First Ironman or Five Weeks To Your 5K Personal Best book (the former) or magazine article (the latter)...and the article always has the title in BIG, HONKING LETTERS so you can't miss it on the news stand.

In the same fashion that a religion (or church) has its major handful of tenets which ideally everyone holds in common, nearly every coach who has spent enough time in classroom study or real-world experience knows there are some basic fundamental laws of training. Some find a way to write books & magazine articles about them, or based upon them; the really good writers find a way to put it in an entirely new & different language so the casual observer/layman/prospective book/magazine buyer will snap it up. Think of Pringles. It's still a potato chip, no matter how you look at it. While it has a uniform shape, size & texture, it's still based on a potato that has been cooked & seasoned. It was just packaged differently & made to look prettier.
Face it. Base-building isn't pretty. There's no way to gloss over speed work. Time trials are always going to be time of discomfort. And nobody ever talks about recovery or rehabilitation. And heaven forbid you even discuss injuries. So we're always going to deal with semantics, with trying to sell some aspect of training that no athlete particularly likes by giving it a mystical name.

There's nothing mystical about it. The secret is there are no secrets.

'I am of Paul...I am of Cephas...I am of Apollos...' - Paul of Tarsus (1st Century CE)

When I look at books written by Bingham, Daniels, Galloway, Glover, Henderson, Higdon, & so on, most of them try to say the same thing. Don't take this is a stab at my friends (John, Hal...) who have written these books. There is a degree of discipline & sacrifice involved to be a runner (or a triathlete!), but when it is all said & done, the proof of the pudding is on race day, & very few of the runners will wear their allegiance on their sleeve, er, singlet. Even fewer will put credit where credit is due; their own hard work, trusting the book writer's guidance & counsel & translating it into meaningful training & successful execution on the day when it did count.

The most successful runners & triathletes are not products of the program of the month club. Very few of the most successful running or triathlon coaches write best-selling books. Why? Because they understand two things:

There are physiological essentials which must be achieved in a certain order, lest the whole house of cards come down.

Every athlete is an experiment of one. But it's not the article & book writers who are the most dangerous, but their adherents (of which I might be called by some). There are athletes & group leaders who possess a sense of parochialism, to the point of orthodoxy. 'If you don't follow this to the letter you aren't going to be successful,' say some. Or worse yet, they will guarantee unqualified success in their prescribed training endeavor.

The one-size-fits all coaches can make for lousy prophets. The adherents can make for lousy judges.