Hydration On Knowledge, Not Marketing

Last summer, when we were in Singapore's Tanjong Pagar district, we walked through a fruit market. Vendors were selling, among the durians (horrible!) and papaya (delicious!) green coconuts sliced at the top to fit drinking straws, which I assumed was for coconut milk.

Suzanne, in her goodie bag from the ING Miami Half-Marathon, found a small carton of coconut water. My initial assumption was the beverage sample was for a local concern; considering our proximity to the Caribbean I thought it might be a product sold in the local groceries or bodegas.

Fast forward three weeks to yesterday evening. I felt the compulsion to take my loving wife out for a bite to eat, partly because it was St. Valentine's Day, partly because I did not want to return home immediately after our language class. I've seen my d-a-w-g try to comprehend me babbling Japanese verb conjugates for a thirty-minute period. He looks like he understands every word, but does not know what to think.

Some dining establishments are more amenable to conversation than others - one of our faves, believe it or not, is a place called Beef O'Brady's. The nice thing about Beef's is they have enough television sets playing a variety of sporting events. Suzanne can watch basketball; I let my borderline A.D.D. run its course and try to watch everything else. Beef's also puts us with our interesting discussions, which can range from physiology to economics to familial gossip, depending on who's not drinking at the moment.

This time Suzanne saw an article in the Wall Street Journal magazine, which reminded her of the coconut water drink in her ING goodie bag. She said she liked the taste of the beverage and it seemed to not hinder her recovery after the half marathon. She's not one to tout or maintain devotion to a particular product. If she says something really positive about a product I'm likely to give it a second look.

As we read the WSJ article we learned the increasing demand for coconut water has led to a recent leap on the bandwagon by the usual band of soda sellers.

What's the best way to figure out whether something might possibly be snake oil?

- If a singer markets the product, or owns a share of a product supply chain, it's probably a good idea to give the item a wider berth.
- If the advertising tag line sounds like something you might read on a bumper sticker, walk away...there's nothing to see here.
- If the marketing campaign includes the terms "super-," "mega-," or "extreme," the odds are good there will probably a lawsuit in the not-too-distant future.

And in the case of one maker of coconut water drink, a suit has already been settled.

A proposed nationwide class action suit was filed the other week after an independent study revealed one coconut water product didn't contain the electrolyte levels indicated on the label. While there might be some sort of electrolyte balance or recovery benefit from drinking coconut water, there's no scientific proof at this time it's a more effective means of hydration (or cramp prevention - which has more to do with signals traveling through the nervous system to the muscles than other possible etiologies) than other less-pricey sports drinks.

So, while it might be a good hydration product for those persons who prefer to drink 20% of the calories (50 per 8 ounce serving) of the most common sports drink with the addition of dietary fiber, it's more difficult to tell whether the amount of electrolytes stated on the label (or in the shell, for that matter) merit the hyperbole.

Just because the big boys jump on the bandwagon it's not going to make the product any better. Only more popular.

You Should Be Dancing

Yesterday was the first two-workout day since the triathlon. At first, I was impatient about waiting for Suzanne to get off work; she wanted to run while I jogged. Since hindsight is not only perfect but magnified it wasn't such a bad idea: I'd have hammered six to eight miles in the mid-80-degree heat and hated myself this morning, rather than jogged four miles at 10-minute-per mile pace...and hated myself this morning. For me, yesterday, the operating word was easy run. Man, the term 'easy' anything is hard to deal with. I've tried to amble, ramble, saunter, shuffle, jog at Suzanne's pace before, with disastrous results. It hurts to run much slower than you're capable of running. But it was fun.

As a form of gratitude, she took me to Beef O' Brady's for a bite and a beer. We ended up chattering about family stuff, both her side and mine, while keeping an eye peeled on the hockey and baseball. She saw Dancing With The Stars briefly on the toob, but then the fine people at Beef's changed the channel. I'll admit I've watched all of one episode of Dancing, while Suzanne was out of town. It was one of those lost-weekend-sit-with-the-dog-make-noises-and-channel-surf moments I get so few of...thank God. Doesn't matter who is on there...I don't want to watch another installment. One more piece of evidence that makes my pet project, The Endurance Channel, seem like a good thing.
Kind of how I felt after the MSNBC thing this weekend. Once again, I loved watching the womens marathon trials, but I had my heart set on the mens triathlon trials. All I could sense was a warm drizzle, and it was a sunny day where I was sitting. Ugh.
If you're into road racing, any track and field event longer than 800 meters, or triathlon of nearly any length, I think you can get behind my complaint. It doesn't matter whether it's college, professional or Olympic sport, the commercial value seems pretty well nonexistent. More often than not, you get commentary from Al Trautwig, telling you 'go out to your neighborhood school track and try to run 12 laps, at 64 seconds for each lap'. Dude, most of the American teevee-viewing public would rather down 12 cans of light beer at 64 seconds a can. I do like Al Trautwig, though. He gets better every year through working the Tour De France with Bob Roll, Phil Liggett and Paul Sherwen. American broadcasters would do well to spend some time working with the European networks in order to learn the finer points of sports commentary, especially vis-a-vis endurance sport. Who knows, we might learn a little something about endurance sport; other nations do this too. Wow. What a concept.

Ah. It's probably good I don't have any of those skills. I do get the occasional coach me for a month before I have to run my physical fitness test so I can drop five minutes off my 1.5-mile run time requests, but no offer of kissing as compensation...thank God.