Hydration On Knowledge, Not Marketing

Last summer, when we were in Singapore's Tanjong Pagar district, we walked through a fruit market. Vendors were selling, among the durians (horrible!) and papaya (delicious!) green coconuts sliced at the top to fit drinking straws, which I assumed was for coconut milk.

Suzanne, in her goodie bag from the ING Miami Half-Marathon, found a small carton of coconut water. My initial assumption was the beverage sample was for a local concern; considering our proximity to the Caribbean I thought it might be a product sold in the local groceries or bodegas.

Fast forward three weeks to yesterday evening. I felt the compulsion to take my loving wife out for a bite to eat, partly because it was St. Valentine's Day, partly because I did not want to return home immediately after our language class. I've seen my d-a-w-g try to comprehend me babbling Japanese verb conjugates for a thirty-minute period. He looks like he understands every word, but does not know what to think.

Some dining establishments are more amenable to conversation than others - one of our faves, believe it or not, is a place called Beef O'Brady's. The nice thing about Beef's is they have enough television sets playing a variety of sporting events. Suzanne can watch basketball; I let my borderline A.D.D. run its course and try to watch everything else. Beef's also puts us with our interesting discussions, which can range from physiology to economics to familial gossip, depending on who's not drinking at the moment.

This time Suzanne saw an article in the Wall Street Journal magazine, which reminded her of the coconut water drink in her ING goodie bag. She said she liked the taste of the beverage and it seemed to not hinder her recovery after the half marathon. She's not one to tout or maintain devotion to a particular product. If she says something really positive about a product I'm likely to give it a second look.

As we read the WSJ article we learned the increasing demand for coconut water has led to a recent leap on the bandwagon by the usual band of soda sellers.

What's the best way to figure out whether something might possibly be snake oil?

- If a singer markets the product, or owns a share of a product supply chain, it's probably a good idea to give the item a wider berth.
- If the advertising tag line sounds like something you might read on a bumper sticker, walk away...there's nothing to see here.
- If the marketing campaign includes the terms "super-," "mega-," or "extreme," the odds are good there will probably a lawsuit in the not-too-distant future.

And in the case of one maker of coconut water drink, a suit has already been settled.

A proposed nationwide class action suit was filed the other week after an independent study revealed one coconut water product didn't contain the electrolyte levels indicated on the label. While there might be some sort of electrolyte balance or recovery benefit from drinking coconut water, there's no scientific proof at this time it's a more effective means of hydration (or cramp prevention - which has more to do with signals traveling through the nervous system to the muscles than other possible etiologies) than other less-pricey sports drinks.

So, while it might be a good hydration product for those persons who prefer to drink 20% of the calories (50 per 8 ounce serving) of the most common sports drink with the addition of dietary fiber, it's more difficult to tell whether the amount of electrolytes stated on the label (or in the shell, for that matter) merit the hyperbole.

Just because the big boys jump on the bandwagon it's not going to make the product any better. Only more popular.

Alice's Restaurant

Went out for a run on New Years' Day with a couple of (former) athletes and good friends. Late into the run, my friend Beverly told me about a mutual friend of ours, Mel, who became so motivated by his performance at Ironman Florida he took up running with a passion. Next thing she knew, she said, he read Christopher MacDougal's "Born to Run" and began training for a "real" marathon. We spent the remainder of the run discussing the next book to recommend; she thought it should be John L. Parker, Jr's. "Again To Carthage," I held out for "Ultramarathon Man: Confessions of an All-Night Runner," by Dean Karnazes.

Listening to "born-again runners" is a joy. Most of them cannot help but reveal what they consider their personal (secret) revelation to the world around them. Most runners know there really are no secrets, other than 'train your heart out, rest when not training.' I also like to hear someone speak about running, as Arlo Guthrie once sung, "with feeling..."

Sometimes the feeling can make us parochial, even dogmatic, about what we think is best for our fellow runner. As a coach, I admit I've recommended running specialty shops, web sites, coaches, training plans, races, lodging, and - on rare occasions - shoes, equipment, and gadgetry. Years after my last lodging arrangement, I still get 'hey, just curious if you're booking rooms for such-and-such race' e-mails. From people who never trained with me.

"...you should tell every young runner to use (brand) running shoes and (device)," the boy said to George and myself over a beer last night. That's the type of statement to which my old coach, Dale Fox, would reply, "Oh? Really?" Rather than immediately shut my ears to what Steve (a.k.a. "the boy") said I decided to take a few moments and listen. Not so much to dissassemble his assertion like an assault rifle, eventually laying the greasy little parts in front of him. I trained for a few years alongside Steve's his father, so there's a familial obligation involved. I also appreciate the boy's "salta de qualitat," or recent leap in his run performances.

Shoe manufacturers can market their shoes with a statement saying "the way you should run," but normative statements don't get marketing gurus and advertising agencies in hot water. That kettle of fish is usually saved for the coach or the running emporium proprietor who has to hear from the athlete, 'so, what do you think of...?' So the shoe, which costs about 20 percent more than what the athlete already wears, is designed to make the athlete adapt their running gait? Ah, but if I were to focus the athlete on a faster turn-over and a shorter stride - the very same mechanics the shoe purports to encourage - would they give me the additional 20 percent they would have spent on the shoe?

Probably not. Shoes are sexy. Coaching isn't.

There are an abundance of gadgets on the market which are a great help to runners, but there are certain things a massage therapist will be able to do that a roller, stick, or ball won't. But a runner on a tight budget may consider self-massage items a good (inexpenxive) substitute for regular massage therapy. I have a retired friend who knows his way around a dollar. I guess when you can retire before 55 you have a blend of skill, luck and the ability to know your way around a greenback. Rather than spend 40 dollars on a self-massage modality, he took the same 40 bucks and made a bunch of very-workable self-massage sticks, giving them out as holiday presents a couple of years ago. I still have his stick in the corner of my living room, next to a 100-dollar massage kit. You can take a wild guess which gets used more often.

A new friend, Galen, ran (at least) seven marathons in seven days last week here. He told me he sees the strangest things at some of the distance runs he does. Probably the most frightening was the (his words) "runner wearing the Camelbak as well as the 'hand grenade' bottle belt."

Overkill? I think so. Galen told me he asked the name of the running store proprietor, probably in order to tell newbie runners "enter at your own peril."

So before I "rhetorically" sing a bar of "Alice's Restaurant" ('you can get anything you want...') and walk out of any conversation, I always like to remind friends that every runner is a unique experiment, a sample population of one. What works for you, works for you. If you see something cool and new, take the time to do the research or ask if you can give it a trial run before springing the big bucks.

That's probably one more race entry, from what I can figure. Races are more fun than gadgets.

Wanted: More Readers Or More Runners?

“You have to believe most bloggers have few if any actual readers. The writers are in it for other reasons. Blogging is like work, but without coworkers thwarting you at every turn. All you get is the pleasure of a completed task.” - Scott Adams (Creator of "Dilbert")

My wife & I were chatting over dinner & a beer after last night's track workout; I had divided my attention between Facebook posts, GPS data & (naturally!) Travel Channel's "Man v. Food," but I knew listening to her would increase the degree of domestic tranquility. And if I have not learned anything in nearly seven years of marriage, I know domestic tranquility is a very good thing.

Suzanne received an article on search engine optimization, or SEO, from a friend in her professional field. For populations (I also am one) not involved with the "modern" internet, SEO appears to be the process which makes a particular web site, business page, or blog come up closer to the top of the list when using a search engine like Bing, Google, or Yahoo. My 22-year-old nephew once told me about the same stuff, but it's difficult for an old guy like me to listen to someone who (at the time) looked exactly like Justin Bieber. But I'm starting to digress.

Suzanne started to describe to me some of the things SEO experts would recommend I should or could do to draw more traffic to my blog. "Well, they recommend you have a catchy title."

I think I have that one down already; besides, it's a little too late to rename it. To me, the musings of a running coach about technique, gear, life, & the occasional minutiae of run training, all based on the rhetorical preface, "If I Were Your Coach..." is brilliant. I don't write like I possess an all-encompassing body of knowledge, as some of my friends & many of my detractors would be quick to point out. What I do write is more of an "if I were in your situation" kind of advice. If you sat with me at the local bagel shop on a Saturday morning after track workouts & heard the questions I used to hear all of the time, you'd understand the title.

"Your post titles, written material, & topic labels need to be provocative. In your case, I would maybe use labels like: 'i want to run faster,' or maybe title one of your posts 'Fifty Ways To Meet Smoking Hot Runner Dudes/Babes,'" she said.

I referred back to a recent post & read her the labels I commonly use, which seemed more realistic to me. At this point it was high time for bed, at least for her. I stayed up for another five minutes to see how close Adam Richman could come to tossing his cookies in an Italian food eating challenge. It's starting to feel more like pro wrestling, less like combat between man & food...especially after I didn't see his name & accomplishment of downing 15-dozen oysters posted at Acme Oyster Bar when I was there last month.

Suzanne was on my computer this morning, & typed "I want to run faster" in the search engine. I know, because some "Send Me A Check For 150 Dollars And I Will Send You My Sure-Fire Satisfaction, Personal Bests, Smoking Hot Runner Dudes/Babes In 90 Days Guaranteed Or Your Monkey Back Running Plan (a tip of the running cap to CAPT Dave Bondura for his "Monkey Back" guarantee)" website was still sitting up on my laptop as I was running out the front door, late (as usual) for work.

I guess if my livelihood was like that of my friend Pat McCrann, & I needed to get eyes on my thoughts, hearts/minds/checkbooks/credit cards & PayPal pointed my general direction so I could pay the mortgage/car loan/utilities/pediatrician/grocery bill, then I'd be a little more gung-ho about SEO. For a guy like me who "just happens" to be a coach, my mission is to get more readers & more runners...a few at a time. It's better than wringing my hands trying to solve world hunger or boil the ocean.

Perhaps some day I'll make a living out of being a coach. Right now it makes the real employment tolerable; it's easier to step into the office in the morning when I know what is on the agenda at the end of the day. Many times that's what REALLY gets me out of bed.

Gurus, Gimmicks, Or Good Ol' One-Foot-In-Front-Of-The-Other Running

Someone asked on the local running club bulletin board the other day if there were any coaches in the area who worked within a particular running program, because his (insert program name here) running needed work. Well, I knew what the program name had to do with outside the realm of running, but little else...so I did what any curious coach-type would do...a brief search on the internet. It did not surprise me much the program had a website, a book, & a couple of DVDs to offer the masses.

DISCLOSURE MOMENT FOLLOWS:

I'd be a bald-faced liar if I said I wouldn't do the same thing - market what (little) I've learned by selling a couple of training e-manuals, how-to e-guides, leading weekend web-based seminars, pay-for-video feeds, & so on (electronic coaching is much less expensive than postage & handling, right?). If you do it right you make a couple of bucks & ride the gravy train for as long as possible. When the train barely makes the last stop because you've run out of "coal," however, it's time to write a new(er) manual & re-market yourself. I looked briefly at the program's focus, it's underlying philosophy, & then saw the opportunity to become a program-certified coach posted on the front of the website. In many cases - this comes from the mouth of a person with a coaching certification - 85 cents & a coaching certificate will get you a cup of coffee at Denny's, if you can get the waitresses attention.

A great deal of what coaches learn which are of genuine value does not come as the result of a two-day or three-day sit-down or semi-hands-on seminar. It comes from a lot of trial and error. Even certified coaches can have a case of the stoopid, especially when it comes to their own training. Coaching doesn't occur in a vacuum, it includes observing how well or poorly an athlete reacts to a training plan, from asking questions of other coaches, & from doing a little bit of solitary research.

If you take the time to purchase the manuals from program coaches, make certain your b.s. detector is turned on. An essay by Steve Myrland, posted on traintoplay.com, titled Guru-ism and the Decline of Coaching, speaks volumes on this argument. Just because the manual was published doesn't mean the publishing company has a clue about exercise science, coaching, or what is going to make you a better athlete. It means someone at the publishing company thought, 'gee, we haven't put out a (insert sport here) training book in (insert time frame here).' Obviously, something different about the book (mental aspect, democratizing aspect, financial aspect, & so on) caught their attention.

Frankly, I have seen few books which were heavier on science/research than they were on fluff, because most athletes don't want to purchase a 700-page tome like Lore of Running, which includes training plans & the physiological research supporting them. At least one of the plans Timothy Noakes outlines within the book has developed an entire cult of personality behind it, & somehow manages to dodge one of the great little unspoken secrets (according to a coaching friend of mine); the number who injure themselves as a result of using the plan. It's not because the plan is bad, mind you, nor the personality behind it. It has more to do with a simple violation of the basic rules of exercise physiology:

Induce stress as tolerated, then rest/recover.

Increase stress in very small increments over time.

Repeat until desired outcome is achieved.

But, nobody questions the message, or the messenger. Nobody asks where the messenger learned the message they proclaim, nor do they realize things do change over time. In essence, there will be a second, third, or fourth (perhaps later!) edition of the "flavor of the week." There's the joy of being a 'good ol', one-foot-in-front-of-the-other' on the one hand, & 'keeping an eye on the latest & greatest' on the other hand kind of person. Borrow from the smart persons, because they tend to borrow from the smart persons around them, rather than state their revelation came ex nihilo (just suddenly came to them!).

So, thanks, Bob, Dale, Jack, Jerry, Mihaly, Tim, Pat...I'm glad you guys are smart.

Following Your Bliss

It's definitely "beer o'clock" here in the P'handle. Been up since four a.m. & in a state (fairly much) of "on-the-go" since five-ish. Not much difference between the wake-up time for participants of a triathlon & the workers & volunteers who make it possible.

There's always (so it seems) some sort of crisis, some kind of "oops, we gotta get this issue worked through" moment...and we had a little bit of it this morning, but it was all right...once we got the solution. While it's tiring, maddening, frustrating, and sometimes even boring, it's also rewarding. I think every race participant should work with a race promoter at least once a year, & I'm not talking about one of those 'two-hour, packet pick-up' cushy, beer-in-one-hand, marker-in-the-other jobs. Ride the back of a rental truck setting up & picking up cones. Hand out water at an aid station of a marathon, or a 70.3. Tear down & put away speakers, tables, & various/sundry supplies.

It makes the thank you of the back-of-the-packer that much more sweet...if you hear it. It definitely warms the heart of the race director, just in case you hadn't figured.

FOLLOW-UP, Monday, Oct 26:

The need - or my need to rant - about volunteerism is as much aimed at myself as the next person. More often than not, people are in the throes of training for a long-distance triathlon are predisposed toward selfishness & self-centeredness. I used to have a t-shirt that summed it up precisely: 'as a matter of fact, the world does revolve around me.' It might still be tucked away in one of my dresser drawers.

I guess last week was either National Volunteer Week, Make A Difference Day, or one of those marketing ploys to get people off their behinds to do something they probably should be doing anyway...helping their fellow man. You'd have thought I'd have caught the message through the weeks' comics. It took until some time around Thursday for me to figure it.

To follow on to the 'marathoning' post from a few days back, someone posted a comment about how much different the triathlon community is from the running community. In many ways I cannot help but agree. Many tri-geeks are personable and approachable...a couple are grade-A type-A...ain't going there right now... But, some are tightly focused on their own training, & can't/won't take time to teach newer tri-geeks some of the tips & tricks which make racing less painful and more fun. In the back of my mind, I think it would solve some of the 'on your left, on your left, oh, $#!+...' moments you hear about, especially on the bike course.

(I can't help but feel grateful to a number of local tri-geeks who I've managed to corner at local shops...they've provided great advice/counsel and helped me get past the intimidation factor of the long-distance event up to this time. Thanks again, dudes & dude-ettes...you know who you are!)